Ideal Glass and Glazing approached us several years ago as they needed someone to design and build some pay per click landing pages. Their website had been poorly built and lacked a professional design that would convert visitors into customers.
We wanted to do our best to help Ideal Glass and Glazing so we put forward a proposal to rebuild their website and fix the issues that were causing visitors to leave their website. When we first took a look at their Google Analytics data we weren’t surprised that the number of visitors that left the website without viewing another page was 95%. The website was failing, and the company was investing heavily in Pay Per Click advertising as sales were not being generated from the website.
After several months hard work we gave the website a complete overhaul and we worked our SEO magic. We submitted the website to search engines so they could recrawl the website and within a month we started to see positive change. Over the next few months the bounce rate continued to fall and the average time spent on the website went from 20 seconds up to 2 minutes and enquiries started picking up.
Fast-forward a year and the company have been able purchase new vans and are now looking to employ new staff to keep up with demand. They have paused their pay per click campaigns as they are fully booked up with work thanks to a our successful SEO campaign.