The vast majority of searches online are made with local intent – people want to find products and services in their area. I will help you gain more online exposure in for your business services within your target markets.
Google give local businesses a great opportunity to market themselves online. However, If your business isn’t visible you are missing out on a lot of opportunities to get more customers and maximise the revenue potential from your website. Ranking higher in the map listings is also key for mobile browsing, and it is no secret that mobile browsing is on the rise.
Why is Local SEO Important?
If you own (or do online marketing for) a local business, you understand the challenges that come with this kind of campaign compared to non-geo-targeted brands. Local SEO is a lot different from your average SEO campaign, and the local search results are changing more rapidly than any other. To rank within the above types of listings, you’ll rely less on the link building side of things, and more on the local business name, address and phone number (Also known as NAP citations), local reviews and Google My Business signals.
To begin with, you will want to contact your existing customer base and see if they would be interested in leaving you a review online. You could send an email, include instructions on how to leave a review when you invoice them or ask them in person. Online reviews are crucial to the success of your business and this BrightLocal survey shows that 91% of consumers regularly read online reviews.
Targeted landing pages for local keywords
Your company may be local but targeting many different towns in the surrounding area. You may also have many different services available. This can make things difficult when trying to optimise for all these keywords with just a few pages. We can set up specific landing pages for each of the most important keywords you wish to target. This will not only help gain more traffic from local search but also increase your conversions.
- Complete your Local Page setup
- Claim your listing and confirm ownership
- Optimise for your local market and categories
- Add images, videos and extra details Google loves
- Use schema markup on your website