Search Engine Optimisation Reading
To ensure your website can always be found by potential new customers, you need to pay close attention to your Search Engine Optimisation (SEO) strategy. In order to do this successfully, you should enlist the help of an SEO strategist who can ensure that your website always reaches a prime position in internet search page results.
For businesses in and around Reading, Lacey Tech Solutions has over 10 years’ experience of providing some of the most successful SEO strategies available to businesses in the area. With considerable expertise and the ability to add value to your existing SEO marketing, we can help you reach the dizzy heights of first page listings.
What is Search Engine Optimisation?
Having a great website is important to your business, but making sure you can be found online is equally so. Whilst it can be said that your existing customers will probably already know the name of your website and how to find you online, potential new customers in Reading may not.
In fact, they may not even know you exist but may be searching for a particular product or service in Reading that you could help them with. This is why great SEO is important to your business.
Why is SEO so important?
In order of your company to be seen, you would need to tell Google that you offer particular services within a particular geographical area. Google sweeps through the information provided by every website to respond to an enquiry.
This process happens super fast, in 1000th of a second, so every website needs to have easily identifiable tags that the Google robots can instantly respond to. This is where your SEO strategy kicks in. Of course, there will no doubt be many, many companies that.
What’s Included in our SEO Services?
- Website SEO Audit
A member of our SEO team can review your website and check for problems that could be harming your position in the search results.
- Competitor Analysis
When trying to improve your rankings it is important to review your competitors and strategically get ahead of them in the rankings.
- Monthly Reports
Every month you will receive an email report showing the progress of your SEO campaign. The report shows where your website ranks in line with your competitors.
- Backlink Analysis
The number of links pointing to your website can improve your position in search results. It is essential to constantly review your backlinks and have a plan to build your backlinks.
- Pay Per Click
Paid advertising comes in many forms online, but pay per click is the most common. This is where you pay Google or Bing to show your website when people search for certain keywords.
- Keyword Research
Knowing what keywords are easy to rank for can help save time and money when embarking on an SEO campaign. If your website ranks for the wrong keywords you could be #1 in Google and get no enquiries.
- Local SEO
We can help get your website in-front of potential customers looking for your services within your target area.
- Content Creation
Our copywriters can help improve the content of your website so it provides value to your visitors and explains what your business can do.
Below are some of our recent SEO Case Studies and the results we have achieved for our customers. Unlike other SEO agencies we openly show you our results so you can see what we can do for you.
Excellent attention to detail with a solution that can scale for the future
"Excellent job completed in super tight schedule circumstances. Refreshingly communicative by phone also which in this age is unfashionable but very welcome. Ben did a fine job getting our WordPress development tasks nailed to perfection. Excellent attention to detail with a solution that can scale for the future as our website grows."
Paul Gailey - ClearDebt5
Get results from an SEO Campaign
Our SEO experts know all the very best ways to help your website fly to the top. First page rankings require almost constant monitoring and refinement. We can help you with the following areas of search engine optimisation:
- Keyword Research
- Backlink Analytsis and Improvement
- Guest Blogging
- Content Creation
- Website SEO Audits
- Pay Per Click Audit
Call us today on 01252 518233 about how our professional SEO services can help you to grow your business in Reading.
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Ben at Lacey Tech is wonderful to work with!
"Ben at Lacey Tech is wonderful to work with! He is a great communicator, very fast and responsive! He really knows his stuff and is helping us improve our websites. Thank you Ben! You rock!"
Michelle Corey - Vibrant Way Inc.5
SEO services that get you in front of local customers
There are a variety of ways to help improve your current SEO, and our experienced and professional marketers can create a bespoke marketing plan to suit your own personal requirements. We can undertake an SEO audit of your website in the first instance to understand how different areas can be improved upon. We can tailor your website to fit the algorithms of the world’s biggest search engines to help your brand to be seen.
The most common ways to help increase SEO are made up of a series of interlinking tasks and exercises. These include:
Keyword Research – By conducting research, we can find out what keywords people are searching for, which can help you when writing content. There is no point trying to rank for a highly competitive keyword as that is unrealistic if you have a limited budget.
Meta tags – Well written meta tags are essential if you want to rank well in search results. Meta tags are snippets of text that describe elements of the page’s content. Search engines use meta tags as one of the many factors to rank your website.
Quality Content – Unique and well written content is one of the easiest changes you can make to your website to improve your rankings. You want to make sure you break-up content with images and headings so its easy to read.
Backlinks – These are links from other websites that point to your website. Links from related websites can improve your rankings if done correctly. If you approach backlinking the wrong way you can end up doing more harm than good.
Because we have such a wealth of experience in the design and development of great looking websites, we also work hard to make sure that can be seen. Our SEO specialists will help your website reach the dizzy heights of Google rankings, to ensure that your business is the preferred choice every time.
Keeping on top of all the SEO tasks to grow your visibility is a full time commitment so it is often better to get help from qualified professionals. Our Google certified team will take the stress out of search engine strategies for your website.
Big businesses already established in the area include BG Group, ING Direct, Microsoft, Oracle, Hibu, Prudential, Agilent Technologies, Cisco, Ericsson, Symantec and Verizon Business.
Reading is also an excellent base from which to run a new start up or existing small business. With an affluent population and plenty of investment into office space and retail units in the area, Reading could be the perfect place for your small business.
If you are looking to promote your local business in Reading, Lacey Tech Solutions can help you to develop a band new website to help you reach out to your online customer base.