Search Engine Optimisation Fleet

What is Search Engine Optimisation (SEO)?

Search Engine Optimisation is a service we offer to customers in Fleet. It involves a lot of recurring tasks to ensure your website ranks on page 1 of Google and that your website can be found by potential customers.

By adding extra layers of information, engaging content and specific tags and keywords, an SEO agency will be able to add vital elements to a website to ensure that it can always be found. Our SEO consultants can plan a strategy around your business needs so we can work towards improving your website and its position in the search results.

Our SEO experts have over 10 years’ experience of helping businesses get visits to their website and ultimately more enquires. If the phone isn’t ringing and you’re not getting enquiries then you should give us a call on 01252 518233 and speak to our team.

Why is SEO so important?

Having a website is the first step, but if you want to get the phone ringing then you need search engine optimisation to gain trust in the eyes of Bing and Google. We can help you plan the best strategy to improve your website rankings.

Without search engine optimisation it’s like having a car without an engine – you have a nice car but it isn’t going anywhere. If you want to succeed online you need to have a good mix of Pay Per Click, Local SEO Social Media and offline marketing all working together.

What’s Included in our SEO Services?

  • Website SEO Audit
    An SEO audit is there to diagnose problems with your website and highlight what can be done to improve your website for your customers and for search engines.
  • Competitor Analysis
    Competitor Analysis is core to the SEO work we do as it allows us see how your website is performing in line with your competitors. We can get a ton of data that can help us out-perform other websites.
  • Monthly Reports
    We monitor your SEO campaign along with where your website appears in the search results. Each month you will get a detailed report showing where you appear in search results for a range of searches.
  • Backlink Analysis
    A good back link profile will help your website build credibility with Google and Bing. It is important to constantly review your backlinks and disavow links that hold no value. A backlink is when a website links to your website.
  • Pay Per Click
    Pay Per Click advertising can be used to drives visitors to your website and you are only charged when a visitor clicks your Ad. We manage PPC campaigns for clients and have seen positive results.
  • Keyword Research
    Content writing and publishing blog posts can help visitors find you online. With the right research you can see what keywords people are typing in search engines so your content can be found easily.
  • Local SEO
    If you are a small to medium sized business, you will want to attract customers that are local to your business. We can improve your website’s visibility for related searches in your area.
  • Content Writing
    Our copywriters can freshen up your content so it grabs attention and provides detailed information for your visitors. With good content you will benefit from improved rankings and better conversion rates.

SEO Results

Below are some of our recent SEO Case Studies and the results we have achieved for our customers. Unlike other SEO agencies we openly show you our results so you can see what we can do for you.

"Excellent job completed in super tight schedule circumstances. Refreshingly communicative by phone also which in this age is unfashionable but very welcome. Ben did a fine job getting our WordPress development tasks nailed to perfection. Excellent attention to detail with a solution that can scale for the future as our website grows."

Why Choose Us For Search Engine Optimisation?

  • We have taken the time to study and become certified by Google for search engine optimisation to give you more confidence that you are dealing with a reputable company
  • Our team can setup Google Analytics to track return on investment from your marketing efforts
  • We can setup Google Analytics to track events like newsletter sign-ups, brochure downloads and enquiries and track potential customers at different stages of the buying process
  • With effective reporting we can help understand more about how your website is being used and what content is the most and least popular
  • We can help you with keyword research, which can identify whether you are ranking for the wrong keywords
  • Our team are always learning new skills to help benefit website owners and businesses

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Can we contact you for marketing purposes?

"Ben at Lacey Tech is wonderful to work with! He is a great communicator, very fast and responsive! He really knows his stuff and is helping us improve our websites. Thank you Ben! You rock!"

How Can We Improve Your Position in Search Results?

Produce Great Content

One of the easiest ways to help search engines find you, is to give them content that is unique, keyword rich and constantly changing. Content can of course relate to the physical text on your website, but it can also include additional, but equally as valuable additions including videos, images, podcasts, blogs and other tools and plug-ins. Our SEO experts will be able to use all of the tools above, and more, to help your website rise higher in SEO rankings.

Review Your Backlink Profile

A backlink is when another website puts a link in their page pointing to your website. This sounds easy, but there are some important things to consider when adding backlinks to increase SEO. The anchor text is also important as it will need to be relevant for your targeted keywords.

First off, the website that links to you must be relevant to your industry. A domain name with excellent ratings, or those from an authority domain will fare far better than links from obscure or low rated websites.

On-Page Optimisation

This is where we focus on presenting your content in a readable way and tell search engines as much as we can using schema.org markup, headings, paragraphs, bullet points, images and video.  If you write good content that is focused on the needs of your visitors then they will stay on your website for longer.

“Over 85% of all online searches are done on Google”
Source: Soar Online

This means that following Google SEO best practices will give you a much better chance of achieving page 1 rankings for your website. It does take time and SEO should be considered an investment and unlike other forms of marketing, SEO results can be tracked.

Mobile Friendly Websites

You will need to have a mobile-friendly website that allows the content to be resized to fit on different devices. Over 60% of searches are done on a mobile device and if your visitors have to “pinch zoom” to read your content then they are unlikely to stay on your website.

A mobile-friendly website will show all the content to a visitor without them having to zoom and when done right, it can really help to increase conversions and enquiries. Features like “Click to Call” are a prime example of how you can adapt your website to mobile phones. Click to call is a link that when clicked will open the phone’s keypad with your telephone number already input, saving time and making it easier for a customer to get in contact.

Our highly experienced SEO experts can help your Fleet based business to excel in search engine rankings, meaning you can beat the competition for new customers on the Internet.

About Fleet

As a busy and popular commuter town in Hampshire, Fleet offers a wealth of opportunities for businesses looking to relocate away from London. Its semi-rural setting, combined with great links to both London and the rest of the country, make Fleet the perfect base for businesses of all sizes.

With the new high-speed rail link Crossrail opening in 2017, and a potential high-speed link to Heathrow in the pipeline, there has never been a better time to consider your move to Fleet. Fleet also offers a selection of B2B networking events to ensure that once you have your feet firmly under the desk, you can maximise your business opportunities in the Fleet area.

Of course, one of the very best ways to reach out to other businesses and local customers is by having a web designed and fully functioning website at your fingertips. Our experienced team of SEO consultants and web developers in Fleet are ready and waiting to help see your business grow.