Search Engine Optimisation Farnborough

Business owners know that having a great website is only half the battle when it comes to getting enquiries online. For your website to work hard for you, your customers need to be able to find it.

Making sure that your website ranks highly on internet search engines is the key to gaining quality new business online.  Your website may be the very best in the world, but if your target audience cannot find it then you will struggle to win online business.

What is Search Engine Optimisation?

SEO encompasses all of the signals your web developer can use to ensure that your website always ranks well in search results.  When it comes to Google searches, SEO is key to your marketing strategy if you want to compete with other brands within your industry.

To be able to rank on the 1st page of Google, you don’t necessarily have to be the best in the business, but you do need to have a plethora of different signals attached to your website code.

Google’s ranking algorithm takes into account over 200+ different factors when ranking websites. Many of these ranking factors are secrets held close to the chest of Google themselves. With a combination of research, testing and experience, any proficient SEO specialist will know the important factors that can improve your website’s visibility.

Why is SEO so important?

Why is Search Engine Optimisation so important? Well, think of SEO as a very fast-moving word association game. Say you typed, “Mountain Bike Repair Farnborough” into a search engine, then you would expect to see companies near you that offer the service you are looking for.

Our SEO experts understand just how important good search engine rankings are to local businesses and can help you to formulate a strategy to raise awareness for your brand.

What’s Included in our SEO Services?

  • Website SEO Audit
    A website SEO audit will diagnose problems with your website and highlight what can be done to improve your website for your customers and for search engines.
  • Competitor Analysis
    Competitor Analysis is part of the core SEO work we do as it allows us see how your website is performing in line with your competitors.
  • Monthly Reports
    We constantly monitor your SEO campaign and where your website appears in the search results. You will get a full report showing where your website ranks in line with your competitors.
  • Backlink Analysis
    Having links to your website helps build credibility for your website and this helps improve and maintain your rankings. It is important to constantly review your backlinks and disavow links that hold no value.
  • Pay Per Click
    Pay Per Click drives visitors to your website and you are only charged when a visitor clicks your Ad. We manage PPC campaigns for clients to get the best results.
  • Keyword Research
    When writing content or planning a pay per click campaign it is vital that you research your keywords to ensure your content ranks for the right keywords and is visible to the right target audience.
  • Local SEO
    If you are a small to medium sized business, you will want to promote your business to customers locally. We can help improve your website and online visibility for related searches in your area.
  • Content Writing
    Our content writers can help breathe new life into your content so it grabs attention and showcases what your business can do. Our SEO team can work their magic on the content to give your site bit of boost.

SEO Results

Below are some of our recent SEO Case Studies and the results we have achieved for our customers. Unlike other SEO agencies we openly show you our results so you can see what we can do for you.

"Excellent job completed in super tight schedule circumstances. Refreshingly communicative by phone also which in this age is unfashionable but very welcome. Ben did a fine job getting our WordPress development tasks nailed to perfection. Excellent attention to detail with a solution that can scale for the future as our website grows."

Why Choose Us For Search Engine Optimisation?

  • We are certified by Google for search engine optimisation
  • Our team can setup Google Analytics to track return on investment
  • With the right setup and tracking in place you will know what marketing is working
  • Reporting can help understand your target audience and how they use your website
  • We can do keyword research to identify problems with your AdWords setup
  • Our team are always learning new skills to help benefit website owners and businesses

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"Ben at Lacey Tech is wonderful to work with! He is a great communicator, very fast and responsive! He really knows his stuff and is helping us improve our websites. Thank you Ben! You rock!"

SEO services that get you in front of local customers

Websites will rise and fall in the rankings depending on how well their SEO campaign is functioning at any given time. The position of your website is dependant on how it compares to other websites competing for the same keywords.

So, for example, if a website that is ranked on the 4th page for a particular keyword phrase works hard to improve its site structure or add new content, whilst the 3 pages ranked above it don’t bother, the website sitting in 4th place will automatically rise.

As well as search engine results in response to enquiries, Google also periodically reviews SEO rankings by sending in their spiders to check website programatically.  They will check for many different elements including website load times, page size, duplicate content and whether or not your website is mobile-friendly.

As you can see from above, ensuring your SEO camping in compliant involves far more than just adding a blog page or throwing in some key words here and there.  That’s why we offer a full SEO audit for your website, along with a variety of ongoing SEO services to keep your website where it should be in search engine rankings.

About Farnborough

If you are looking to start a new business, or move your existing business to Farnborough, the town offers many potential sites for you to move into.

Farnborough Business Park for example,  is strategically situated just minutes from the M3 motorway, yet it is also close enough to the town centre to allow easy access to all of its amenities.

The Business Park is easily accessible by road, rail and air, with a main train station located just over a mile away from the business park. With Central London just 40 miles away, and Heathrow being only 25 miles away, Farnborough is the perfect base for businesses that need to spread their wings.

As an experience and professional SEO company covering the Farnborough area, we welcome new businesses to the vicinity and are on hand to help with all of your SEO requirements.

Call us today on 01252 518233 to see how Lacey Tech can help you make your ideas a reality.

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