Search Engine Optimisation Basingstoke
Business owners know that having a great website is only half the battle when it comes to getting enquiries online. For your website to work hard for you, your customers need to be able to find it.
What is Search Engine Optimisation?
Search engine optimisation is the process of continual improvement to help your website rank higher in search engine rankings. SEO is a very time consuming but worthwhile investment as a website owner. We offer a wide range of SEO services for website owners in Basingstoke and the surrounding areas.
Why is SEO so important?
If you typed, “Home Alarms Basingstoke” into Google and did a search, you would expect to see a list of results that provide Home Alarms in Basingstoke. There will probably be thousands of results to choose from, but if your website contains relevant, interesting and unique content then you have a good chance of being ranked higher in search.
As a guide, websites that are featured on the first page of Google will go on to receive over 90% of enquiries, with about 10% of visitors continuing to look for websites that are listed on page 2 and beyond. With over 10 years’ experience of providing effective SEO solutions for business in Basingstoke.
Our marketing experts know how imperative search engine rankings are to local businesses and we can help you come up with a strategy to raise awareness for your brand.
What’s Included in our SEO Services?
- Keyword Research
When writing content or planning a pay per click campaign it is vital that you research your keywords to ensure your content ranks for the right keywords and is visible to the right target audience.
- Website SEO Audit
A website SEO audit will diagnose problems with your website and highlight what can be done to improve your website for your customers and for search engines.
- Competitor Analysis
Competitor Analysis is part of the core SEO work we do as it allows us see how your website is performing in line with your competitors.
- Local SEO
If you are a small to medium sized business, you will want to promote your business to customers locally. We can help improve your website and online visibility for related searches in your area.
- Backlink Analysis
Having links to your website helps build credibility for your website and this helps improve and maintain your rankings. It is important to constantly review your backlinks and disavow links that hold no value.
- Pay Per Click
Pay Per Click drives visitors to your website and you are only charged when a visitor clicks your Ad. We manage PPC campaigns for clients to get the best results.
- Monthly Reports
We constantly monitor your SEO campaign and where your website appears in the search results. You will get a full report showing where your website ranks in line with your competitors.
- Content Writing
Our content writers can help breathe new life into your content so it grabs attention and showcases what your business can do. Our SEO team can work their magic on the content to give your site bit of boost.
Below are some of our recent SEO Case Studies and the results we have achieved for our customers. Unlike other SEO agencies we openly show you our results so you can see what we can do for you.
They are the most efficient, pro-active and conscientious company that I've met in this field
"Lacey Tech Solutions has been helping me develop my website and improve its position in Google searches. Having used many companies in the past I am pleased to say that Lacey Tech have been the most efficient, most pro-active and conscientious company that I have met in this field. His speed of responses and commitment to achieving results is exceptional and I have no hesitation in recommending him to others."
Tony Pearce - Flowers Express5
Why Choose Us For Search Engine Optimisation?
- We are certified by Google for search engine optimisation
- Our team can setup Google Analytics to track return on investment
- With the right setup and tracking in place you will know what marketing is working
- Reporting can help understand your target audience and how they use your website
- We can do keyword research to identify problems with your AdWords setup
- Our team are always learning new skills to help benefit website owners and businesses
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Ben at Lacey Tech is wonderful to work with!
"Ben at Lacey Tech is wonderful to work with! He is a great communicator, very fast and responsive! He really knows his stuff and is helping us improve our websites. Thank you Ben! You rock!"
Michelle Corey - Vibrant Way Inc.5
SEO services that get you in front of local customers
You may have the most impressive website in the world, but if new customers can’t find it, it may be of little value to your overall. Designing and developing your website is only half of the battle when it comes to your online sales capabilities. Your brand needs to be found regularly in order for your website to become a productive marketing tool.
We regularly work on SEO campaigns for a wide variety of clients spanning multiple industries. From local businesses, to international, we understand that their online visibility is vital to their ongoing success.
An effective SEO campaign should encompass all of the following elements:
- Optimised images using alt tags with descriptions
- The use of internal links, meta tags, meta descriptions
- Using sub-directories rather than sub-domains when possible
- Keep content up to date so it continually provides value
- Make sure all your content is unique or you risk a manual penalty
- Researching keyword usage and updating content as necessary
As you can see from the list above, SEO is a whole lot more than just keyword searches and a blog page – although they are an important part of your overall strategy.
In your day to day working life do you have the time or the skill to keep on top of your SEO marketing, to ensure that your website always ranks highly? Give our team a call on 01252 518233 to discuss how we can help you.
Basingstoke is a thriving market town in the county of Hampshire. It is a very successful, independent town that has been attracting large business and new home owners for many years. It is a town dedicated to the advancement of both its commercial opportunities and its residents.
With a reasonable 45 minute commute time London, many residents look for live somewhere that offers a lot more than the city itself can. Basingstoke offers direct rail links into Waterloo, meaning it is perfect for city workers.
There are a good selection of top shelf employers with offices in the town including The AA, AXA wealth, Barclays, BNP Paribas, Capita, ENI, Game, Sony and Fyffes, meaning that the town is attractive to professional from all around the UK.