Search Engine Optimisation Aldershot
Business owners know that having a great website is only half the battle when it comes to getting enquiries online. For your website to work hard for you, your customers need to be able to find it.
What is Search Engine Optimisation?
SEO – or search engine optimisation – is a series of functions that help your website to rise higher in search engine rankings. To ensure that you are using SEO strategies as efficiently as possible can be time consuming but worth the investment. That is why, here at Lacey Tech Solutions we offer comprehensive SEO solutions for companies in Aldershot and the surrounding areas.
Why is SEO so important?
Why is Search Engine Optimisation so important? Well, think of SEO as a very fast-moving word association game. Say you typed, “Home Alarms in Aldershot” into Google and did a search, you would expect it to bring up a list of companies that provide that service in your area.
There will probably be quite a few to choose from, which may send your website further down the results list if you don’t concentrate on maintaining your rankings. If your web-site is packed with relevant, interesting and unique content you will have a better chance of being ranked higher in the search results.
As a guide, websites that are featured on the first page of Google will go on to receive over 90% of enquiries, with only 10% of visitors bothering to continue to look for goods or services on page 2 or beyond. Here at Lacey Tech Solutions we have over 10 years’ experience of providing effective SEO solutions for business in the Aldershot area.
Our marketing experts understand just how important good search engine rankings are to local businesses and can help you to formulate a strategy to raise awareness for your brand.
What’s Included in our SEO Services?
- Website SEO Audit
A website SEO audit will diagnose problems with your website and highlight what can be done to improve your website for your customers and for search engines.
- Competitor Analysis
Competitor Analysis is part of the core SEO work we do as it allows us see how your website is performing in line with your competitors.
- Monthly Reports
We constantly monitor your SEO campaign and where your website appears in the search results. You will get a full report showing where your website ranks in line with your competitors.
- Backlink Analysis
Having links to your website helps build credibility for your website and this helps improve and maintain your rankings. It is important to constantly review your backlinks and disavow links that hold no value.
- Pay Per Click
Pay Per Click drives visitors to your website and you are only charged when a visitor clicks your Ad. We manage PPC campaigns for clients to get the best results.
- Keyword Research
When writing content or planning a pay per click campaign it is vital that you research your keywords to ensure your content ranks for the right keywords and is visible to the right target audience.
- Local SEO
If you are a small to medium sized business, you will want to promote your business to customers locally. We can help improve your website and online visibility for related searches in your area.
- Content Writing
Our content writers can help breathe new life into your content so it grabs attention and showcases what your business can do. Our SEO team can work their magic on the content to give your site bit of boost.
Below are some of our recent SEO Case Studies and the results we have achieved for our customers. Unlike other SEO agencies we openly show you our results so you can see what we can do for you.
Excellent attention to detail with a solution that can scale for the future
"Excellent job completed in super tight schedule circumstances. Refreshingly communicative by phone also which in this age is unfashionable but very welcome. Ben did a fine job getting our WordPress development tasks nailed to perfection. Excellent attention to detail with a solution that can scale for the future as our website grows."
Paul Gailey - ClearDebt5
Why Choose Us For Search Engine Optimisation?
- We are certified by Google for search engine optimisation
- Our team can setup Google Analytics to track return on investment
- With the right setup and tracking in place you will know what marketing is working
- Reporting can help understand your target audience and how they use your website
- We can do keyword research to identify problems with your AdWords setup
- Our team are always learning new skills to help benefit website owners and businesses
Get a FREE Quote
Ben at Lacey Tech is wonderful to work with!
"Ben at Lacey Tech is wonderful to work with! He is a great communicator, very fast and responsive! He really knows his stuff and is helping us improve our websites. Thank you Ben! You rock!"
Michelle Corey - Vibrant Way Inc.5
SEO services that get you in front of local customers
There are a variety of ways to help improve your current SEO, and our experienced and professional marketers can create a bespoke marketing plan to suit your own personal requirements. We can undertake an SEO audit of your website in the first instance to understand how different areas can be improved upon. We can tailor your website to fit the algorithms of the world’s biggest search engines to help your brand to be seen. The most common ways to help increase SEO are made up of a series of interlinking tasks and exercises. These include:
Keywords – Our marketers can help you to understand what people are searching for when they discover your business via a search engine. Once these are identified they can be used as keywords to drive traffic to your website. Keywords can be anything from a single word to a complete phrase.
Meta tags – Good, strong meta tags are vital for successful SEO. Meta tags them-selves are Meta tags are snippets of text that describe a page’s content. Search en-gines will use these to place websites, so the better the meta tag, the higher the ranking.
Quality Content – Original and engaging content featuring lots of keywords and unique copy is key to raising your search engine rankings.
Backlinks – these are simply incoming links to your page. Search engines recognise quality links and reward websites with plenty of backlinks with higher rankings.
Social media – A strong social media presence sends search engines signals of in-fluence and authority. Having a Facebook or Twitter account helps to add extra value to your overall SEO strategy.
Product images – Almost as important as content, images are the next best way to raise your rankings. Visitors to Google not only search by text, but by image too. Your image file names should also include relevant keywords to help raise your SEO game.
We have such a wealth of experience in the design and development of great looking websites, we also work hard to make sure that can be seen. Our SEO specialists will help your website reach the dizzy heights of Google rankings, to ensure that your business is the preferred choice every time.
As you can imagine, keeping on top of all your SEO requirements is a time consuming business, and one that you alone may not be able to prioritise on your own. By handing over your SEO requirements to our experts, we can take the stress out of search engine strategies for your business.
Aldershot – Historical Hampshire Town
Aldershot has a rich and varied history, much of which has direct ties to its unique military past. Although not much is know about the town prior to 1850, although Dick Turpin was thought to have operated in the area, with his headquarters being in nearby Farnham.
In 1854, at the time of the Crimean War, Aldershot Garrison was established as the first permanent training camp for the British Army. This meant the population of Aldershot grew from 875 in 1851 to a staggering 16,000 in 1861. Aldershot Military Town is located between Aldershot and North Camp near Farnborough. The town served as headquarters for the Royal Corps of Transport and the Army Catering Corps until 1933.
Aldershot is a busy commuter town offering a wide variety of local businesses and high street names, which combined make it a great place to live or work.