Vincent Flooring

Vincent Flooring were referred to us by V4 Wood Flooring as they wanted to rebuild their website and make it mobile-friendly. We designed a professional website that saw more people contacting the company since it was launched.

Initial Challenges

The website was poorly built, had duplicate content throughout and the company could not update the content. The SEO company they hired had stuffed keywords at the bottom of the page and the website had minimal visibility in the search results. There was no visitor tracking on the website so the owner didn’t know what marketing saw a return on investment.

How Did We Help?

We had several meetings with the owner to discuss what he wanted to achieve from the new website. We did competitor analysis and produced a professional redesign that showcased their products & recent installations. We did an SEO Audit of their old website to see what issues prevented them from ranking and those were fixed in the new website.

What Were The Results?

Soon after launching the new website we started to see more enquires coming through the website. Before we worked on the site they were only being found online if you typed in the company name. Since the new website went live the company have seen over 200,000 visits to their website from search engines, which is a fantastic result.

SEO Results

Within 6 months the company were ranking number 1 in Google for 58 keyword searches – below are some of the SEO results we were able to get for the company.

 

Keyword Google Rank (UK) Bing Rank (UK)
Karndean Flooring Walton on Thames 1 1
Amtico Flooring Walton on Thames 1 1
Amtico Walton on Thames 1 1
Amtico Fitters Walton on Thames 1 1
Wood Flooring Installers Walton on Thames 1 2
Karndean Fitters Surrey 1 14
Wood Flooring Walton on Thames 1 1
Flooring Specialists Walton on Thames 1 1
Flooring Walton on Thames 1 1
Amtico Flooring Surrey 1 1
Beds Walton on Thames 1 2
Bed Showroom Walton on Thames 1 1
Heated Flooring Walton on Thames 1 2
Commercial Flooring Walton on Thames 1 1
Karndean Flooring Surrey 1 2
Business Flooring Walton on Thames 1 3
Laminate Flooring Walton on Thames 1 1
Karndean Fitter Surrey 1 10
Engineered Wood Flooring Walton on Thames 1 1
Karndean Installer Surrey 1 1
Vinyl Flooring Walton on Thames 1 1
Carpet Showroom Walton on Thames 1 1
Commercial Flooring Installers Walton on Thames 1 5
Engineered Flooring Surrey 1 26
Carpet Fitters Walton on Thames 1 1

"We should have some really nice projects to show off by the end of the month. We have been meaning to get some new jobs over to you but the work load in the office is manic! Seems to be a good number of enquires coming through so that’s good!"

Key Achievements

  • Vincent Flooring is a small carpet, rug and bed store in Walton on Thames. As a result of our SEO campaign they saw over 200,000 visits to the website from search engines, which led to a noticeable increase in enquiries and visits to their rug store
  • We improved their online visibility by getting links back to their website from relevant websites. This saw an increased of 96% in referral traffic in the first year
  • In 6 months the company were ranking number 1 in Google for 58 keyword searches
  • Our content writers helped Vincent Flooring by re-writing their website’s content to help potential customers find what they were looking for

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Project Details

To get the most out of the new website, we needed to carry out SEO Audit of their existing website and make sure any errors were fixed with the new website. As a result of the SEO audit we found serious issues that prevented the website from ranking in the search results.

The issues we encountered were:

  • Duplicate content throughout the website
  • Incorrect use of HTML markup
  • Each page had minimal content – less than 200 words per page
  • SEO keywords stuffed at the bottom of every page, which is against
  • Google and Bing webmaster guidelines
  • There was no visitor tracking installed so the company owner had no insights into how the website was being used
  • Images were not optimised and were of low quality
  • There was a separate gallery, which meant customers had to go and find images relating to the product of interest
  • The structure of the content wasn’t optimised to get the best results
  • The website was not mobile-friendly, which resulted in a poor user experience

When building their new website we sorted out all the SEO issues and rewrote their content to meet search engine best practices. We removed the keyword stuffed links from the bottom of the website and restructured the content

Since the website was launched we have seen an increase in the average time a visitor stayed on the website looking at content. The number of pages viewed per visitor also increased as we included links to other pages within the content.

The SEO work helped the company rank on page 1 of Google for a range of product related searches. The website saw a steady rise in traffic and website enquiries and the owner is very pleased with the his new flooring website. Their team have continued to update the website and add new content themselves, which is great to see!

About Vincent Flooring

Vincent Flooring is a family run flooring, bed and carpet retailer in Walton on Thames. They have been established since 1962 and their team are committed to providing good products at a good price. They stock Amtico, Karndean, Meister, Brockway, Cormar and Victoria Carpets to name a few.