V4 Wood Flooring

During the re-build of the website, we improved the product management aspect of the website so it was easier to maintain. This involved adding in custom meta boxes to the WordPress product area so data could be stored and shown using a custom page template.

Initial Challenges

Before we started working with V4 Wood Flooring, they were trying Facebook advertising and Google Pay Per Click without getting much return on their investment. This meant customers didn’t spend much time looking at the website and would visit one page and not revisit.

How Did We Help?

The first thing we did was redesign and rebuild the website so it resonated with the companies professional branding. We made improvements to their website so it was fully mobile compatible and we improved the layout of content throughout the website.

What Were The Results?

We worked closely with V4 to improve the content and restructure the site. When the new website was launched the site’s organic SEO traffic increased by 85% in the first 3 months. Website redirects were set up for pages that were moved or deleted, this was necessary to maintain SEO rankings.

Throughout the project, we made numerous changes to the set up of their WordPress theme so the website was easier to update. The company’s original website was letting them down and this showed as they had a very high bounce rate. By improving the website layout we saw customers started staying on the website for longer and that saw more customers picking up the phone.

Where V4 are the largest distributor and manufacturer of hardwood flooring in the UK, they had over 800 stockists in a custom built store locator. Unfortunately, their original store locator was incompatible with the latest version of WordPress. This meant we were not only tasked with finding an alternative, but also for manually adding all the companies into the new system.

Improved Website Visibility Online

We performed a Website SEO audit and found a number of issues with duplicate content, missing or duplicate h1 tags, usability problems and general issues with the WordPress set up and site structure. V4 Wood Flooring wanted to improve the website’s design and fix the issues presented in the website audit.

After considering all the options it was decided that the most cost-effective resolution was to rebuild the website. The biggest part of the redevelopment was to recode the website to make it mobile-friendly and gave us a strong foundation that we could build upon for the future.

SEO Rankings

Since working with V4 Wood Flooring, we managed to get them on page 1 of the search engines for over 30 keyword searches. Below are some of the keywords that we were able to secure page 1 rankings for when we worked with them.

  • Engineered Wood Flooring Surrey
  • Wood Flooring Manufacturer Surrey
  • High-Quality Wood Flooring Surrey

Now that their company is more established, their reliance on search engine optimisation has lessened. Where they have not needed to invest in Google optimisation their rankings have dropped but with their increased customer base they are never short of work.

V4 Wood Flooring have a number of different websites, each targeted at a different customer group. This means they have a better chance of attracting the right customers to the correct website.

Key Achievements

  • In the first 3 months since the new website went live, the company received more calls and enquiries from the website
  • As V4 Wood Flooring started ranking naturally for keyword searches, they were able to reduce thier Pay Per Click budget
  • The links that pointed to their website had to be reviewed to avoid a Google penalty for low-quality links
  • Where we improved the content and created a consistent website layout, customers started looking at more pages

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About V4 Wood Flooring

V4 are a family run business based in the South of England that has been providing quality hardwood flooring for over three generations.