Ideal Glass and Glazing

We were introduced to Ideal Glass and Glazing several years ago and we have helped with WordPress development and Search Engine Optimisation that has provided enough ROI to purchase new vans and expand their workforce.

As part of their SEO campaign we monitor their rankings in the search results and we are able to compare this to their competition. We do keyword research,  content writing, backlink analysis, fix technical SEO issues and make recommendations for improvement.

From Jan – March 2018 the company received so many enquiries that they are now looking to employ more staff to meet demand. Before working with Ideal Glass and Glazing their website struggled to get 1,000 visits a year to their website – now they average 10,000 visits a year thanks to our SEO efforts.

Initial Challenges

Before we started working with Ideal Glass and Glazing, they were trying Facebook advertising and Pay Per Click without the ability to track their return on investment. Unfortunately the company website was badly built and this meant visitors didn’t spend much time on the website and would visit one page and leave.

How Did We Help?

The first thing we did was redesign and rebuild the website so it looked more professional. We made improvements to how their website worked on mobile devices and we improved the content throughout the website. This led to more visitors staying on the website for longer and resulted in more phone calls and enquiries.

What Were The Results?

Ideal Glass and Glazing were not ranking for product and service keywords so our main focus was improving their visibility online. Since working with the company they are now ranking number 1 in Google for 50 keyword searches. We improved the setup of their Google Analytics account to track important visitor actions on the website.

SEO Rankings

Since working with Ideal Glass and Glazing, we have been able to get them ranking number 1 in Google for over 50 keyword searches. Below are some of the results so you can see for yourself.

Key Achievements

  • Over 12 months their Organic SEO traffic to the website increased by 986%, which led to a noticeable increase in website enquiries
  • From Jan – March 2018 the company received so many enquiries that they are now looking to employ more staff to meet demand
  • In 8 months the company were ranking number 1 in Google for over 60 keyword searches
  • We improved their online visibility for product and service related searches in the areas they covered
  • We improved their backlink profile and got relevant links from authoritative websites in their industry

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About Ideal Glass and Glazing

Ideal Glass and Glazing are based in Coulsdon, Surrey and they specialise in bespoke glass, mirrors, splashbacks, balustrades and roof units. They were involved in the refit of several of Jamie Oliver’s restaurants and have worked on some really interesting commercial and residential projects. Ideal Glass and Glazing have also done work for well-known brands like Pizza Express, Nandos, Wahaca and The Ivy.

They have a workshop on-site so they can work their magic and produce some amazing products. In a recent project they produced hand-silvered and hand-hammered glass panels for a restaurant refurbishment for Fortnum and Mason. The end results looked stunning!