Understanding The Benefits Of Email Marketing

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Many small businesses often start up without any real marketing strategy. This can lead to either a huge downfall in clients or not even gaining any traction in the first place.

One of the most important things to do when coming up with a marketing strategy, is finding the right one that works for you. You might not get it right the first time, it might be frustrating and time consuming but getting a marketing company to help with your marketing is often the better option.

“Email has an ability many channels don’t; creating personal touches – at scale”


David Newman

This is a good link to 7 steps to building the perfect marketing strategy, if you don’t yet have the budget to pay out for another company to help with managing your marketing.

When considering marketing strategies a good tool to start off using is the marketing tunnel. There are 4 steps involved and once you understand how to utilise this model you will be off to a flying start. 

Understanding marketing

To explain this process in better detail we are going to use a printing company as an example and call it Printex. Printex have just launched their website and are looking into how they can increase their brand awareness.

They have a marketing strategy in place and they are using the marketing funnel as a process to work through in order to get the attraction and attention they are looking for. 

As you can see from the diagram there are 5 steps, but for all intensive purposes, we are going to condense the last two together and call it retention. 

So, starting from the top with awareness. The goal here is to show people the value of your product or service, and to educate them. By doing this you start to build a relationship with prospect clients.

Marketing Funnel

Next is consideration. This is the stage where you build a deeper relationship with prospects and start to introduce the product or service in more detail. You also want to start producing targeted content. 

Then it is conversion. This is where you must convince your prospects/clients to purchase your service or product, and talk about the benefits you pose. But make sure you don’t start overwhelming people with sales calls! 

The last step is retention. The goal here is to retain your customers and instill loyalty by providing them with helpful content. Make sure you stay connected with them and ensure you collect feedback. 

Here is a link to a great source if you want to understand more about the marketing funnel and how it works.

The main marketing tool Printex used here was email marketing. This is a great way to get content out to a large number of people at once.

What is email marketing?  

In essence, it is the use of email to promote products and/or services. But a better definition is the use of email to develop relationships with potential customers and/or clients.

The beauty of email marketing is you can personalise it to cater for particular clients. The content within the email can range from anything from a customer survey to a detailed description of your product/service and how it can benefit someone. 

Once you have sent out something like a survey to potential clients, you can then collect all the data you receive and use it to your advantage. The response you get from these surveys can help you to identify prospective clients that are interested in your product/service.

How can email marketing help my business?

There are many ways in which email marketing can help your business. By going digital you can save some money and some trees. You won’t need to pay for printing, paper or postage costs. Due to having the option of working with a designer, you can create a template email newsletter which saves you loads of time than having to create every single on from scratch. 

By using email marketing you can raise brand awareness. Placing your logo or a specific picture that is relatable to your business will get people remembering who you are. Selecting a specific colour pallette will also help with brand awareness. 

With consistent, quality email marketing that is on-topic, relevant and of value will help you earn and grow the trust of your target audience. By building and developing that trust, it will make it easier for you to promote and sell your product or service.

Email Marketing

Consider, when writing the content for your email marketing, that you can have a string of topics all relating to a particular subject. This string of topics can then all be used together to form something like an E-book, free audio or maybe even a guide.

To find more ways in which email marketing can help you visit this link. https://www.bourncreative.com/10-ways-email-marketing-can-help-busines

How We Can Help

Here at Lacey Tech Solutions, we have over ten years experience in providing website solutions. We are adaptable to the individual needs of our clients and know how to help you progress.

These are just some of the services we offer and can support you with: 

  • Social Media Marketing
  • Website Hosting
  • E-Commerce Website
  • Pay Per Click Advertising 
  • Internet Marketing 
  • SEO 
  • Email Automation
  • Website Design 

Our small but effective team, between them have a wealth of knowledge in which they can help improve your business.

We can help you with email automation where by you choose who gets them and at what time. You can also create a system where those who purchase your product or service then get a series of email, maybe with offers or discounts to better that trust relationship.

Industry Analysis

Lacey Tech can also perform Industry Analysis Audits for your company. This will allow you to have a better insight into what your competitors are doing wrong. That way we can help you come up with a plan of action on how we can beat your competition.

We can also perform a Website Audit, which will allow us to analyse how well your website is doing already. Then once we understand how it is currently performing we can then implement a plan to help you improve your website further, thus bringing you more traffic.

As a company, we acknowledge that every business wants that overnight fix. But it is simply impossible. We can provide the tools and support to help your online business be the best it can be, and leave you to get on with day to day business.

Get help with your email marketing

To find out more about how we can help relieve the stress of managing your online presence feel free to call us on 01252 518233. Alternatively you can visit the contact page on our website to get a free quote from us about how we can help. 

We aim to respond within three working days from when you send off for your free quote.

What are your thoughts?

We hope you found our article useful and look forward to answering your questions.